Top Content Curation Tools

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It is essential to understand that the job of a content curator is to do research. Therefore, he or she must know how and where to do this research. Today, there are several tools that help in optimizing this work - which was previously extremely manual.

However, for this to work, the curator needs to know the platforms that will help him or her in finding links, articles and information on the Internet. Below we list some of them:

Social networks
It is important to understand that your company's social networks must be used to filter and select the content considered relevant to your marketing. Facebook, Twitter, Instagram and Linkedin are essential in this process.

To learn how to curate content on social media, follow the posts and pages jamaica phone data of your market references. Also, follow and monitor the profiles of your competitors.

PS: Not all brands are on Twitter! However, even so, you can use this tool to find out what the top topics that are trending right now are.

Social media is not the only tool that should be used for content curation. There are other, more automated platforms that are also worth considering by the marketing team.

BuzzSumo
BuzzSumo is a tool that should be used for content curation. This website helps in analyzing and filtering relevant content by searching for topics.

To understand the importance of BuzzSumo in content curation, it is worth mentioning that this is one of the most used tools by IBM and Yahoo. Content producers also use this tool for production. Buzzfeed, National Geographic, TED, and Rolling Stone are some of the well-known brands that use this tool.

How does it work? BuzzSumo selects the results for each keyword searched by the number of shares and backlinks of each article and news item. These factors measure and calculate the impact of each topic on the Internet.

One advantage of BuzzSumo is that its functionality is very intuitive. However, its free version only shows the first results and does not provide much data on the sharing of each of them. With the paid version, it is possible to have additional services. For example, the comparison of links and the selection of those topics that have an upward search trend. In addition, the tool allows you to find out the main sources of opinion on social networks for each specific topic.

PS: In case you choose to use only the free version of BuzzSumo, there is another tool you can complement it with: Social Mention