Artificial intelligence has not only revolutionized content generation, but it has also opened the door to unprecedented marketing personalization, allowing business objectives to be achieved more effectively. With the ability to process large volumes of data quickly and provide valuable insights, AI is freeing marketers from dependence on cumbersome technological tools.
Tech giants like Meta , Google , and Microsoft are taking an AI approach across all their solutions to deliver increasingly personalized services to their customers. By 2024, Google is expected to incorporate new generative turkey phone number example AI features into Performance Max , its tool that automates the launch of advertising campaigns on Google Ads. The promise is clear: generating unique texts and images through specific requests, thus providing distinctive ads for each business: “each generated image will be unique to your business or client, and Google AI will never create two identical images.” This breakthrough will democratize advertising, allowing small businesses to advertise easily and without the need for creative intermediaries.
Additionally, tools like HubSpot offer paid solutions that personalize content based on user behavior, whether on the web or from a social media advertising campaign.
A 2023 McKinsey report highlights the benefits of personalization:
Reduce customer acquisition costs by up to 50%.
Increase revenue by 5% to 15%.
Increase your marketing ROI by 10-30%.
Companies with faster growth rates derive 40% more of their revenue from personalization than their slower-growing counterparts.
This underscores a critical point: the modern consumer not only expects, but demands, increasingly personalized attention. Generation Z, in particular, will seek out more personalized interactions, with human content and tailored to their profile, requiring brands to take a more proactive approach to understanding their consumers in depth.