When you decide to visit a friend, you don't just go to the front of their house and wait for them to notice you're there.
To be welcomed, you will have to let them know in some way, whether it be ringing the doorbell, calling to let them know you have arrived, or any other way to announce your presence.
When a company or professional creates a website, they go through something similar. They need to announce to their customers that they are there, otherwise the website will not receive visits and any marketing strategy focused on it will be doomed to failure.
There are several ways in which your customer can become aware of the existence of your website, but today we are going to talk about one specific one, Paid Traffic, more specifically, advertisements made by Google Ads (formerly Google Adwords).
What is Google Ads?
Google Ads is Google's advertising platform, that is, it is the “Sponsored Links” service.
Through it, you can pay to appear in the top positions of forex data the search engine, or even to have your ad displayed on the platform's partner websites or in YouTube videos.
By setting up a campaign correctly, your website will start to receive a lot of qualified traffic. And pay attention to that word, “ QUALIFIED ”!
What is a qualified audience and how do you get one?
A qualified audience is one that has a greater chance of purchasing your products or services.
When you advertise on Google, you can potentially drive thousands of visitors to your site, but you need to keep in mind that it's not how many people you attract that matter, it's who you attract.
Google does not charge for the number of times your ad is displayed on the platform, but rather for the number of times someone clicks on the ad and is directed to your website.
This way, if the campaign can filter the people who will click on the link, prioritizing those who may actually be interested in your product or service, even better!
This can be done based on well-thought-out text for the ad, or even using various features that Google Ads makes available, such as displaying the ad only in certain regions, filtering age groups and even scheduling the time and day the ad is displayed.
In some cases, it may even be interesting to reveal the value of the product or service in the ad text, preventing people who are looking for items of different values from clicking on the ad and increasing the campaign costs unnecessarily.