With this short slogan but with a deep meaning, Apple invites people to rebel against the norm and to think differently, in an innovative way .
This slogan was accompanied by images of important innovators such as Albert Einstein, Ghandi and Martin Luther King.
Interest: Having captured attention with the iconic slogan flanked by important figures who have changed humanity, Apple has delved into the stories of the latter for a simple czech republic phone numbers goal: to position itself in the minds of consumers as the brand that, just like these historical figures, wants to bring change and innovation.
In this way Apple captures the interest of consumers, due to its rebellious and revolutionary nature.
Desire: the concept of rebellion and revolution, has led people to want to be part of this change.
In fact, it was no longer about buying a simple product, but about embracing a new lifestyle, revolutionary, innovative and rebellious.
This philosophy has led users to want to be associated with Apple.
Action : The call to action was clear: buy an innovative product that is not limited to simple performance but that can lead you to have a new lifestyle, innovative and rebellious.
Conclusion
In conclusion, it is important to remember that the phases of the AIDA model are all necessary and presuppose that, in their succession, the advertising message is able to attract the attention of the consumer.