This brings us to the real crux of the matter: ideas that solve problems are hard to find. When ideas fail, companies lose a lot of money, time and the trust of their customers.
Here is a suggestion for the right approach – “Problem Solutions Mapping”.
1. Goals: Every creative and design process uk rcs data should start with a clear understanding of the goal you are trying to achieve. The right goals are specific, measurable, achievable, realistic and time-based. Increasing the conversion rate for sneakers in the online shop by 20 percent in the next twelve months could be one. Once the goals are defined, they are prioritized, approved by management and shared with the entire organization. This means that the organization is ready to go.
2. Problems: From there, we use data, facts, and input from customers and front-line employees to identify, prioritize, and validate the biggest problems blocking these goals. But be careful: Often, the problem identified initially is not the real problem. Ask "why" until the question can no longer be answered to get to the real problem. These are the problems most worth solving.