Who needs a CDP system?

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This solution is suitable for companies that work systematically with customer data: collect, store, and analyze it. What it could be:

analysis of the effectiveness of sales and communication channels;
customer interaction statistics;
data on user behavior on your resources;
information about purchases, returns, etc.
Depending on your needs, this list can be expanded or vice versa.

There are currently a huge number of services on georgia consumer email list the market that help automate processes and work with data. They also differ in scale. For example, almost all of our clients use email marketing. Compared to the same advertising, this channel often works more efficiently, since it is a 100% interested audience that, if you work with the database correctly, does not burn out and constantly brings in applications. Therefore, many people prefer to automate mailings. Thus, you choose a service for your task, budget, and the amount of data you need to work with.
My advice: consider how you plan to scale so that the system allows you to do this, for example, have modules or the ability to integrate with the necessary services and platforms.