— a pool of numbers is attached to each source. In this case, the site visitor is given a number from the pool attached to the source. Since the number is assigned to the user even after the session ends (when he leaves the site), you can accurately understand which source he came from, even if he calls later.
Call tracking allows you to understand which advertising greece consumer email list channels give few calls, which ones give a lot. Based on statistics, we develop effective channels and close those that only waste the budget.
What We Measure in Internet Marketing
Sales
Direct sales
Indirect sales
Repeat sales
Offline sales
Components of branding
Level of dissemination of branded information
Recognition, awareness
Loyalty, image
Research
Auditorium
Competitive
Grocery
Time costs
Measuring Time Costs of Online Customer Service
Marketing analytics
Accumulation, study, segmentation and optimization of the marketing (client) database
And different reports for different specialists!
Remember that one data is important for a web marketer, another for a marketing director, and a third (and profit) for an owner? That's why we introduced the concept of measurement maturity in internet marketing.
5 Levels of Internet Marketing Analytics Maturity.
Dynamic call tracking
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