4. Measure results frequently

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Now that you've set up Google Analytics, created your goals, and are using UTM parameters in your links, it's time to keep a close eye on the results of your strategy.

To do this, log into your Google Analytics account and go to the conversions dashboard. Click on goals and then on "Overview". Now scroll down the screen and select "Source/Average". You'll see a screen like this:

king of email marketing

Click on the option that has email as a medium and see the full report:

king of email marketing

This report uses the information from the UTM parameters you set up and shows:

how many sessions came from your emails;
how many new users visited your website — which excludes people who have malaysia phone data already visited your website before;
your conversion rate according to the number of sessions — in the column with the name of your goal;
the total sales value – that is, the revenue generated by your emails.
Discovering the ROI of your email marketing strategy
Now that you know the costs involved in your strategy and the income generated by your shots, you are in the right moment to calculate the true return on your investment.

To do this, simply substitute the values ​​you find in the following equation:

Email marketing ROI =

(Total revenue earned through email – Email marketing costs) x 100

(Email marketing costs)

If the result is positive, find out more. What can you do to make it bigger? Now that you know you have a return, the sky is the limit! And if the result was negative , you need to investigate. That means you need to change something in your strategy: different segmentations, do A/B tests , optimize CTAs, in short, something that is not going well.

Implement this support and then leave us a comment telling us what your feedback has been.