Where to start building your email list

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Now that you have understood that the most significant point of an email list is that it is completely yours, we can continue with the content of this guide.

Here at Rock Content we like to say that there are three basic steps to successfully building and growing your email list. These are factors that we live by and continue to refine to this day.

You should worry about:

Create a relevant offer;
Have a landing page ;
Conversion-optimized sites and pages.
Now we will explain each of them in detail so that you understand morocco phone data each stage of the process.

Create a relevant offer
This stage may be a bit complex for some people. Creating a relevant offer can generate a lot of doubts and, mainly, a tremendous fear of not having a great idea that will engage your audience.

First, stop and think about your business persona . The fictional representation of your business’s ideal customer has problems just like we do, and there are certainly ways to figure out what that persona’s biggest pain point is.

Once you've identified their problem, the next step is to create the ideal content. It won't always come in the form of an ebook. That point is also a bit nebulous for some people.

When we talk about relevant offers, keep in mind that in order to attract new visitors (growing your email list can be considered the initial stage of the sales funnel, the top of the funnel ) you need content that will catch the attention of the largest number of people.

Ebooks;
Whitepapers;
Webinars;
Podcasts;
Infographics ;
Free certifications.
What will determine the ideal format for your offer is definitely related to the main way in which your person obtains new information.

If you are a blog reader and enjoy formatted text, then perhaps ebooks and whitepapers are the ideal answer.

If you are someone who likes to listen to content or watch content on different media, then webinars, podcasts, and a video certification can be better options.

There are a myriad of possibilities you can try out here. The important thing is: without knowing your persona and generating content that is relevant to them, your offer will probably not bring any results.

So before you start writing, recording the video or planning the webinar, understand who your business persona is and what they need.