Youtube Number of users: + 1.3 billion

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We are experiencing the rise of YouTube. It is almost impossible not to see at least one video from this social network in your daily life. Much of this is due to the growing presence of audiovisual content in digital marketing.

The video publishing platform allows for the mass dissemination of videos, where real communities now exist. Whether it is influencers or companies trying to broadcast their content, YouTube has become an essential medium for any individual.

Founded in 2005 and bought by Google in 2006, it has everything to continue its gigantic growth in the coming years.

The main benefits of Youtube Potential of audiovisual content
5 billion videos are watched on YouTube every day and that number is likely to grow even more. It is estimated that by 2020, 80% of internet traffic should come from audiovisual content.

YouTube is in a very strategic position due to the boom in this type of content netherlands phone data and should benefit as the largest platform in the segment in the world.

Differentiated content
Like some other networks, YouTube allows for a range of different content and dynamics. We know how to diversify what you show your audience through videos.

In addition, some innovations in the platform are generating even greater interest among brands and users, with the emergence of communities within the channels.

Monetization
We now know that there are people who make a living solely from their videos on YouTube, and the social network has already created real celebrities. Much of this is due to the possibility of monetizing your videos and generating large incomes.

This is extremely advantageous, as monetization for businesses should come second, with generating visibility for their brand and delivering content being the first priority. However, it guarantees an optimal ROI (return on investment) for their strategy.