Even though we have all learned that numbers up to 12 should be written out, this should be avoided for the sake of perception. Numbers that are presented as numbers get more attention. So it is better to say "50 percent off" than "half price".
Push the Button
The call to action should be designed so that it can be recognized quickly. Therefore, a colored button in the newsletter is recommended, while calls to action in text are less attractive. Buttons that are placed near the main image receive more attention.
With feeling
People are very sensitive to emotions. Take advantage of this in your newsletter and stimulate emotions in the subject line. The desired emotionalization can be achieved in particular by using appropriate images or certain colors, according to the motto "a picture is worth a thousand words".
Fest im Blick
Images and graphics are an important part of every newsletter, because tunisia phone number data people are very visual. Visual representations provide additional information about the content, explain complex relationships or underline the content. In newsletters without visual content, attention is distributed more evenly. The eye doesn't get stuck.
Faces attract attention - Eye-Tracking
faces
Faces automatically attract the viewer's attention and receive almost all of their attention. It is also interesting that we follow the direction in which the person depicted is looking. If the person depicted is looking at the advertised product, for example, the viewer's gaze automatically moves on to the product.
product presentation
In principle, a product shown in action will get more attention. However, a study by the Email Marketing Forum shows that viewers can better remember products that are shown alone.
In the best case, you already know the rules presented or use them intuitively. Congratulations, you're doing everything right! If not, you now know where there is room for improvement. You can also check the findings with A/B tests. Then you will definitely know what is well received and what is not.
Do you know more good examples? We and the other readers look forward to your comments!