Link Building in Search Engine Marketing

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Link Building in Search Engine Marketing
Link building is the creation of conditions for third-party resources to place links to your site.

Links still work, but the art of link building has changed a lot in the last decade.

Classic SEO Search Engine Marketing / SEO Strategy
Bulk purchase of links, often from dubious donor sites.
We make well-thought-out internal linking.
We analyze the link profiles of competitors.
We get links using white hat methods: we publish expert articles on authoritative sites, we are placed in directories and readers, we pay attention to crowd marketing, outreach, UGC.
We buy links professionally: we carefully select donors, write anchors, and place links rarely but accurately.


Modern link building is a strategy within a strategy. The quality of all aspects prevails over quantity (in classic SEO it was the other way around). We recommend paying close attention to the types of india consumer email list links and the dynamics of placement.

Link profile building activity is gradually shifting towards content marketing. People continue to read media, blogs, newsletters, social networks, watch videos, listen to podcasts.



KPIs of SEO Strategy Stages
Clear KPIs at each stage of work are a distinctive feature and advantage of the SEO strategy. The KPIs are results that are clear to the client:

Portrait of the target user.
A ready-made website structure based on the identified demand.
After completed audits - checklists of edits with indication of priority.
Page types for each group of queries.
Prototypes of pages with a ready-made structure.
Number of new pages created (per month).
SERM results: number of processed reviews, created or updated cards in catalogs and aggregators, etc.
Measurable business KPIs: conversion cost, search engine optimization profitability.