But how can you keep a content marketing team within budget without affecting other areas? MU's strategy director stressed that in difficult times, the key is to know how to play with the different specialists and marketing channels in general, but without losing depth in the narrative. And, in any case, do not consider hiring a team directly, but rather look for an external ally to work with.
“To create a marketing strategy with the full mix, if you have a very large brand and a large market, you probably have to work with many partners. These may include a content agency, a media center, a public relations agency and various types of actors,” he said.
On the other hand, he highlighted that another of the strengths of content marketing is its ability to break through the barriers of premium services to advertising: “If you have a paid YouTube account, you no longer see ads. If you have an ad blocker on your browsers, you won’t see any banners. More and more people are willing to pay for these services and leave other traditional services, but that means that marketing creatives have to think of smarter ways to be interesting to consumers.”
In a market with more demanding customers, this preference has become a reflection of consumers' search for excellence and differentiated value. Likewise, with a greater presence of artificial intelligence, systems focused on this technology continue to feed on pages that provide valuable content, positioning the brand as a reliable source of information, which can increase consumer confidence and improve the perception of the brand.
Mistakes that cost dearly
Opting for content marketing can be a smart decision when you have to tighten your budget; however, to achieve satisfactory results, you need to have a strategy if you want to attract the attention of the expected turkish mobile numbers customers. For Meza, creating content randomly or just to have a volume of publications, without a clear direction and narrative, can lead brands to invest time and resources in vain.
Another mistake to avoid, according to the administrator, is not having an automated lead nurturing system. While integrating it may entail an initial cost, it is a one-time investment that will serve to treat potential clients in a personalized way and provide them with the information they are interested in, and create habits based on this.
Not having a professional team can also lead to not achieving the desired results, he says. If it is the sales team that is responsible for creating the content without being specialized in it, the formats may not be understood or interesting for people. Hence the importance of hiring a content agency or having staff within the company with editorial skills.
A serious mistake is not measuring the results that are being achieved. “This is an iterative process, of trial and error. You have to see what works and what doesn’t, look at whether your content is interesting or whether the format is fulfilling the objective,” Meza emphasized.
In times of uncertainty, content marketing is proving to be an invaluable tool for boosting business management, offering a solid return on investment by generating long-term visibility. At the same time, it provides the flexibility to adapt to changing audience needs and trends, resulting in long-term sustainable growth and a positive impact on company perception and success. It is worth giving it a try beyond your budget.