Blogs or websites

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Page views: This metric lets you see how many and which are the most visited pages on your site or blog. This allows you to identify the type of content that most interests your readers.

Unique Visitors – Helps you discover your audience size by showing the percentage of new and returning visitors to your content.

Time on Page: Shows, in minutes, the average time spent by each user on each of your website's pages. It allows you to find out if readers just enter the page and then close it, or if they stay longer to consume the entire content.

Recommendation: download our free spreadsheet and track your Marketing and Sales metrics


E-mail
Through your email marketing software (such as Mail Chimp, Aweber, panama phone data Infusionsoft, etc.) it is possible to measure all of the options below.

Email Opens: Shows how many people on your list clicked to read the email you sent. Another important piece of information is the most common email opening time among the people who opened it.



With these metrics, you can discover the type of subject line that most attracts readers' attention and send the email at the most convenient time for your list.

Email clicks: With this option you can check who clicked on the links you inserted in the message. From these insights you can classify your contact list by different interests.

These are the contents such as PDFs and eBooks that you make available for download, either as a "digital library" or as materials that you send to those who are already on your contact list.

Downloads or completed forms: You can measure content consumption simply by counting the number of downloads your material has had. For materials that require the completion of a form, it is enough to analyze how many people filled out their data.