Lead Conversion Rate Calculation Formula

[nusaiba130]

1465_2.jpg

Example: 30,000 people were interested in your product in a month. Of these, you received 1,500 leads.

1465_3.jpg

That is, 5% of 30,000 are successfully converted into leads.

— How do you know if the conversion rate is “good”?
— Depending on the sphere and market characteristics, the LCR threshold value changes.

For example, for a manufacturer of high-speed kenya consumer email list yachts, a conversion rate below 1% is the norm, but for a factory of children's toys, such a figure would be unsatisfactory.

How to improve lead management and increase LCR?
Once you calculate your campaign's LCR and conduct a competitor analysis , you can determine the effectiveness of your work and choose the right direction for development.

Improve content
Useful, interesting and accessible information on the website plays an important role in attracting customers.

For more information on how to build a profitable content campaign, read our article “Content Marketing: What is it, Why is it Needed, and How to Develop a Strategy? ”

1465_4.jpg

First, you need to define your target audience, divide it into interest groups, and understand what content to show to each of these groups.

You will learn more about how to work with the target audience and what mistakes to avoid from the online marketing strategy checklist.

Important!