What other arguments are in favor of a chatbot?

[nusaiba130]

Chatbot vs email
Chatbot is not a new technology. Conceptually, chatbot is the successor of email marketing. Triggered, mass, segmented mailings, and mailing chains have existed for a long time, but 5 years ago there was only one universal tool for these purposes - email.

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To be fair, it is worth mentioning the existence of SMS and push mailings, but these tools have never been so widespread due to internal limitations. A chatbot can do everything that email can do, and a little more. Plus, a chatbot shows simply cosmic results compared to what we are used to seeing in mailings.

For mass emails, the open rate is on average 10%, lithuania consumer email list in exceptional cases - up to 20%. This is not surprising, our mailboxes are bursting with letters with announcements, promotions, discounts and special offers. While messengers are not yet filled with spam, you can count on an incredible open rate of 70-80%.

Many of us feel uncomfortable with unread messages in messengers, and you will open the message even if you don’t really want to read it.

What about the click rate? Out of 100 recipients in chatbots, at least 30 will click on the link in the message. In email, this figure is at best 10 times lower.




1. 99% of your target audience uses messengers. The penetration of messengers into our lives has significantly exceeded the penetration of email - even corporate communications have almost completely migrated to messengers.

2. The interactivity of the chatbot allows you to implement the most complex chains and cycles, connect the manager to the dialogue with the user at any time and implement seamless scenarios (for example, when we collect applications directly from the messenger, excluding the site from the sales funnel, achieving greater conversion).