Being prepared for these types of situations is essential, and this is precisely the job of social media. They create a plan that can be applied in these moments, such as responses to the public and positioning the brand in the face of the crisis, all in order to avoid a possible bad reputation for the company.
Budget management
Social media is responsible for the company's financial resources directed slovenia phone data towards social networks. Its function is to manage and allocate money based on the investment in campaigns and advertisements made. Budget management requires organized and documented control, as well as daily monitoring of spending and the results obtained.
Monitoring and evaluating results
Every social media strategy must have one goal: increase engagement , generate conversions, increase brand mentions...
Social media is directly aligned with the company's purpose on social networks since its main attribution is to evaluate whether this has been achieved.
For this reason, this professional monitors and analyses the ROI (return on investment). Their role is to interpret, based on the data collected, whether the activities carried out on social networks have been useful in achieving the brand's main objective or whether it is necessary to correct errors and improve the strategy's weaknesses.