It's all about the mix: Corporate influencers who retreat to purely professional interests in social networks may remain pale in the eyes of the community and are not very interesting as people. On the other hand, those who are too private show nothing of their professional expertise. Legal aspects must also be taken into account, as well as privacy considerations. But how do you know which type your posts belong to? I first developed the five-stage model for employee brand ambassadors in customer projects. It helps to explore your own limits and preferences, gain clarity about your own personal brand, identify risks and develop an individual strategy. I have now also implemented and published it as an infographic. In this article, I explain the individual levels in detail. I would be delighted if you would share the link and/or graphic.
Table of contents
The 5-Step Model as an Infographic
Risks and opportunities: That is why awareness of the forex data gradations is so important
The 5 stages explained in detail
Does the model only work for corporate influencers – or also for other personal brands?
Private: Sharing with friends and family
Personal: Maintaining relationships in the network
Brand Ambassador/Corporate Influencer: Clarification of Terms
Technical: Professional profiling
Self-employed: Personal brand plus employer brand
Advertising: Win customers and recommenders
More on the topic
The 5-Step Model as an Infographic
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The infographic is published under a Creative Commons license. It may be shared and embedded. Simply download with a right mouse click.