The answer is obvious. Although Pinduoduo's

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The performance/driving experience/appearance are comparable to Marriott cars, and the price is only over RMB 100,000. In addition to the appearance comparable to Porsche and configuration better than Tesla M, Lei Jun also emphasized many thoughtful details at the press conference, such as one-piece die-cast painted water drop headlights, sun-proof windows, semi-hidden door handles, mobile phone storage, water cup placement area, etc. In addition, a large order within a limited time can also be given a free car smart refrigerator and other configurations. This combination of punches fully demonstrates the cost-effectiveness of Xiaomi's car. Fourth, hype up topics and traffic to the extreme! Of course, personal stories and product cost-effectiveness alone cannot make Lei Jun a god in the marketing industry; individuals and products can be understood as deterrent weapons, but weapons must be successfully launched and accurately hit to truly achieve lethality and destructive power; therefore, the continuous hype of topics and traffic has become a catalyst for Xiaomi to continue to break the circle and swipe the screen.



Let's sort out how Lei Jun maintained the topic and iran phone number popularity along the way of announcing the car-making. Xiaomi's hype about the topic can be traced back to the press conference in 2016 when Lei Jun announced the car-making. He choked up and said, "This is the last major entrepreneurial project in my life. I am willing to bet my entire reputation and personally lead the team to fight for Xiaomi Auto." As a result, the public and the media have been actively concerned about Xiaomi's progress in car-making in recent years. At the end of the year, Xiaomi held a technical press conference and contracted landmark buildings in first-tier cities to pay tribute to the pioneers of Chinese electric vehicles; at the same time, the suspense of Xiaomi's price was left to the end, and finally "How much will it sell for?" became a topic of conversation and guessing game for all the people.



Later, a series of operations to increase the sense of presence were followed, such as letting Xiaomi Auto molds appear on the Spring Festival Gala, Lei Jun updating Xiaomi product details on self-media every day, and during the two sessions, Lei Jun, as a representative of the National People's Congress, did not forget to promote the release video of Xiaomi Auto and led a tour of the Xiaomi Auto Super Factory. It was not until the day of the press conference that many big names from electric car companies were invited to attend, including Zhang Jianyong, Chairman of BAIC Group, Wei Jianjun, Chairman of Great Wall Motors, Li Bin, Chairman of NIO, He Xiaopeng, Chairman of Xpeng Motors, and Li Xiang, Chairman of Ideal Motors.