How Product Marketing and the creation of new categories can revolutionize your company

[zihadhasan010]

If structured and thought through, creating a new category for a software company can be the best growth strategy. Curious? Then learn here how product marketing and new categories can help you grow even more.

Category creation for a software company is the best growth strategy. It is a strategy that goes beyond innovation and is focused on creating something different.

If you claim to have a better offering than an existing category, your efforts simply reinforce the position of a market leader in a category that already exists. It is better to create your own sandbox and establish yourself as a leader than to play in an existing sandbox.

The spirit of entrepreneurship and the true drivers of technological and turkey phone data economic progress are rooted in category creation.

A new category typically shares roots with another product class, but delivers exponentially better benefits, experiences, and economics—as well as a different business model.

While there is much merit (and profit) in improving existing models, over the long term, the data shows that the market positively recognizes companies in new categories.


Digital Marketing Guide
Find out how to improve your strategy right now!

But how does this category come about? Why are they really strategic and beneficial to companies? We are going to tell you all about it, just continue reading.