Account-based marketing examples

[sumaiyakhatun27]

How you target a specific account will depend on that account. Here are some real-world examples of how marketers can use to develop account-based marketing programs:

Events. In-person events are terrific opportunities for sales teams to persuade decision-makers. Personalize your sales efforts by inviting key prospects from your target accounts, hosting VIP dinners, and offering gifts and swag. Plus, remember to send follow-ups after events.
Webinars. Instead of hosting a broad webinar, customize webinars for specific accounts (or groups of similarly situated accounts).
Email campaigns. Email marketing continues to be a valuable channel for ABM. But you’ll want to tailor specific messages for each lead instead of sending one to all leads.
Direct mail. Direct mail is unusual, especially for higher-value accounts. Targeted gifts cambodia rcs data and marketing tactics via direct mail can help you stand out.
Personalization. You can personalize a prospect’s or client’s experience by creating a tailored, account-specific experience. By doing so, you focus messaging on particular prospects instead of the generic messaging typically seen by others.
Paid advertising. PPC can be effective in reaching some ABM target customers. But most PPC advertising is wasted on such accounts.
Account-based marketing can be intimidating. You also can’t expect to get it right the first time around. Consistency is the key to a successful ABM strategy.

So, if the results aren’t satisfactory on your first try, know that you can always try again. The good thing about digital marketing is you have all the tools and resources to help you identify critical issues and reorganize your strategy to make it even better the second time around.