Examples of good practices from social media agencies to take as a reference

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Nothing is perfect, so all types of companies can always improve in some aspect.

Agencies are not exempt from this context and there are some good practices that allow them to advance to the next level.

Take an interest in people
In today's world, even in our daily lives, this topic may seem a bit strange, but one of the best practices, and one that is gradually growing, is the focus on people.

Not to the client, not to the numbers, not to the results, much less to the agency itself, but to the people.

When an agency takes a genuine and deep interest in the people to whom a strategy is directed, it achieves not only good results, but exciting results that even change and make their lives easier.

If, beyond selling or meeting a KPI, the agency gets involved with the way people feel, think, and really need them, it can create emotional, fun, and profound campaigns that set a precedent to match.

And of course, they achieve their goal.

This is a common practice among social media agencies influenced by the inbound philosophy.

Applying content marketing to social media
Content marketing is an extension of the interest in people, although it has a slightly more utilitarian background.

Data-driven content marketing

Develop your data-driven content marketing strategy

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However, because the Internet is full of irrelevant and useless information, people value email database lists poland content that actually provides value to them.

There are many ways to add value, and one of them is by taking into account what a certain segment enjoys most and providing it to them.

For example, for some years now the Nestlé brand has carried out its social media strategy with a clear focus on content.

What do your products have to do with it?

With food, what could be more related to the topic and what people enjoy searching for and making recipes for?

Social media agencies - Nestlé content example

Be clear about the company's values
All companies share different values ​​and there are agencies that are able to not only define how far they can go with their publications, but also embrace their clients' values, make them their own for their strategy and manage to transmit them as if they were the company itself.

We see this example where values ​​such as tolerance, respect and inclusion are easily seen.