Instant messaging and social media, such as Facebook or Twitter, are currently being hyped as the most promising marketing channels. However, that does not mean that classic email has become obsolete as an online marketing tool. Quite the opposite. Email is still one of the most used and effective means of communication for companies - especially when it comes to customer loyalty and lead nurturing .
Why is lead nurturing - the management, maintenance and development of customer contacts - so important? Leads are "fed" automated information by email at the optimal time, which is intended to convert bulgaria phone number data them into customers according to the current phase of their buyer's journey. This process is particularly sensitive, after all, interested parties have already been encouraged by means of a call to action to reveal their email address in exchange for further information. Now these marketing-qualified leads (MQL for short), whose purchase decision may still be pending, must not be alienated by promotional mass emails.
Automated emails must therefore be personalized and optimized through A/B testing, as well as sent based on demand. In return, successful email marketing statistically rewards you with an increase in click rates (CTR) and conversion rates. In addition, email contacts can be automatically assigned precisely tailored custom audience ads in the Google and Facebook network with their consent.