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However, according to Nasdaq, subscriber count has become a murky metric. Instead average revenue per user (ARPU) can be more telling. In Q1 of 2024, Netflix's monthly ARPU stood at $17.30 in the U.S and Canada, while Disney+'s domestic ARPU was $6.84.

‘The Enduring Innovation and Magic of Disney’ for an in-depth look at that brand’s full marketing picture.

Apple TV+ is another streaming service gaining ground with an estimated 25 million paid subscribers and 50 million users that get the platform free with the purchase of an Apple device (as of March 2022 as the company has not released official numbers since 2019). ‘The Morning Show’ featuring Jennifer Aniston and Reece Witherspoon proved a huge cellphone number in philippines hit for the platform along with Reacher. However, with only around 80 series, movies, and documentaries, it pales in comparison to Netflix’s library of over 5000 items.

Reacher on Apple TV+
Amazon Prime Video is well placed to capture a share of the streaming market seeing as its parent company Amazon is one of the most recognizable ecommerce brands in the world. The video platform has 190 million subscribers worldwide with successful original content such as Fleabag (a co-production with the BBC) and The Marvelous Mrs. Maisel. However, the platform has been criticized for a lot of its content being user-generated and some of it questionable according to the Wall Street Journal.