Aedgency presents Opt-in. A new concept of email marketing

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Aedgency is a results-based marketing company with a strong presence in the European market. With headquarters in Dublin (Ireland) and operations in Barcelona (Spain), the company has focused its activity especially in France, Spain, Germany and Italy. The company, which has experienced rapid growth since its foundation in 2004, offers a wide range of services to meet the needs of its clients. Opt-in is now added to this offer. This is a pioneering email marketing service that the company has launched to coincide with the celebration of E-Commerce. A new concept of email marketing In a first phase, Opt-in will be operational in France and Spain and will have three service modalities: Opt-in Global, Opt-in Plus and the pioneering Opt-in Live Target.

The main new feature of Opt-in is Opt-in Live Target, an innovative service that offers companies the possibility of getting their message across quickly and effectively to groups of users segmented according to their behaviour when browsing the Internet (behavioural marketing). For Sylvie Stankovic, Director of Operations at Aedgency in Ireland, Opt-in Live Target represents a new concept in email marketing: "With Opt-in Live Target we offer companies the possibility of sending their message to users who have searched for something related to their activity or business on the Internet. In this way, we achieve high precision and segmentation in the email marketing campaigns we manage and our clients, in turn, obtain the best results."To guarantee maximum precision, Opt-in uses the exclusive technology of Context-Network, another of Aedgency's services. This system allows for exhaustive monitoring of user behaviour while they browse the Internet.

In addition, and to ensure that the campaigns managed reach the desired audience, Opt-in offers its clients the possibility of choosing from an unlimited number of thematic channels, in which they can include their email marketing campaigns. Other Opt-in service modalitiesIn addition to Opt-in Live Target, Aedgency's email marketing service is available in two other modalities: Opt-in Global and Opt-in Plus. With Opt-in Global, companies can send their message to a mass audience.

This service has an extensive database of users from all over Europe and segmented according to multiple variables (age, sex, name, country, purchasing preferences or mobile phone, among others). In this way, clients can choose exactly which user profile they want to send their message to. Opt-in Plus is the third service modality offered by Opt-in. It is intended ai whatsapp number south africa for those companies that already have a database, but need advice on how to make the most of their email marketing campaigns. Clients have the help and dedication of an expert consultant in the field, who advises them during the planning, execution and evaluation phases of email marketing campaigns.

A service offering that is diversifiedOpt-in is an addition to the wide range of services currently offered by Aedgency. Context-Network is an innovative contextual advertising network that offers contextual advertising campaigns to 7 million users across Europe. Deenero is a community that brings together online consumers with a wide selection of the main e-commerce sites. Through this service, customers can earn money (cashback) with their purchases and businesses that participate in this initiative, a new way of building customer loyalty. The Klikir affiliate platform is another of Aedgency's services. Through Klikir, advertisers can access the company's other services (Context-Network and Deenero) and publishers have exclusive advertising campaigns in France, Spain, Germany and Italy.


For Aedgency CEO Vincent Labey, the commitment to this new service aims to effectively complete Aedgency's offer to respond to the needs of clients: "Since we started in 2004, Aedgency has gradually expanded its services to respond to new market needs. The commitment to Opt-in continues along the same lines. All this without forgetting the great profitability of email marketing campaigns." Aedgency has presented Opt-in within the framework of E-Commerce Paris, an event that from yesterday until tomorrow brings together 380 companies related to electronic commerce in the Parisian capital. This year, the fair is expected to be attended by 25,000 people.