Do you know what they offer when they are prompted with [your logo or brand name]?
Consideration: How likely is it that consumers will choose your brand in the future, either as a new product absolute consideration or as an alternative to their preferred brand relative consideration.
Some questions to ask:
How likely are you to consider our brand when shopping in category X?
How likely are you to recommend [brand] to a friend?
2. Use the Brand Equity Index
The Brand Equity Index is a way to measure how customers view india mobile database your brand — but in a more qualitative way. Marketing and branding expert Ashok Charan shared that Nielsen's Winning Brands Brand Equity Index builds on the success of the NPS or Net Promoter Score , a popular single-question survey that asks customers how likely they are to recommend your service to a friend. With this question, a company can easily measure how well they are performing overall, especially when it comes to customer service.
Ashok Charan Brand Equity Measurement Methodology.
But specifically for measuring brand equity, Nielsen’s Brand Index involves using a series of three questions to determine the following factors:
Brand Loyalty
Willing to pay more for your brand due to positive brand equity
Willing to go to great lengths to obtain products or services from your brand
Here are the questions to ask when conducting a Nielsen Winning Brands Brand Equity Index survey.