Referral traffic is any traffic that comes from affiliate partners, content partners, and direct media buys or press coverage. People trust referrals more than a company’s ads, and as a result, they’re more loyal. The lifetime value of new referred customers is 16% higher than non-referrals. This strategy generates backlinks to your website and helps you increase brand awareness.
6. Add native ads
Native advertising is a way of using paid advertising, such as display ads, to blend into the look and feel of an existing website, social media platform, or search engine and communicate your message without sounding too salesy.
They blend in well because they should be as non-intrusive as possible sweden mobile database and sometimes they are not as noticeable as ads like most PPC efforts.
If you see "suggested," "recommended," "promoted," or "sponsored" on content, these are signs of native advertising. Also, if you click on it, you may see a small icon at the top that will confirm that this is indeed a native ad.
Native advertising as a marketing strategy can be a major advantage. Here are some statistics to show you how impactful it is as a strategy:
25% of consumers view in-feed native ads over regular banners
97% of mobile media buyers say native advertisingis effective in achieving brand goals
41% of brands use some form of native advertising in their digital marketing strategy
The bottom line is that native advertising is effective, valuable, and a useful way to promote your brand and execute marketing campaigns.