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This is a great area to be creative in. I hope my readers who have interesting stories can add these as comments at the bottom.
The more you know about each visitor, the more value you can provide.
Step 1: Customer Segmentation
An easy way to start personalizing is to group your customers malaysia mobile database segment based on what you know about them and create content specific to each segment. The more you segment, the more likely the content you create will catch their attention. For example: content specific to their vertical market can use the right terms to describe pain points, how your product solves those pain points, and how their business will benefit as a result. Another form of segmentation is to use their job function to write content specific to the problems they face in their work environment. Both of these approaches are much more engaging than a plain, bland email that might look like just another spam at first glance.
Another way to segment is to use your knowledge of the specific pain that led them to your site. You may have a product that solves multiple pain points. For example, if you are an HR SaaS provider, you may have people coming to you to solve one of the following pain points: recruiting, performance reviews, vacation tracking, time tracking, etc. Often you will know this from what they found with you. i.e. what search terms did they use, or what banner ads did they respond to? Creating content specific to their needs will be more valuable to them than spending time describing features they don’t immediately care about.