Allow your existing customers and website visitors to share their feedback at any time. Don’t make them wait unless you feel it’s necessary to capture their voice.
Another detail to note here is that most of these techniques will help your team get qualitative information from your customers. This means you need to ask thought-provoking questions that motivate participants to provide insightful answers.
For some companies this may be easy, for others it may not israel mobile database be. Remember, it is not the customer's responsibility to provide you with any feedback, let alone productive feedback.
If you’re not getting the results you hoped for from VoC techniques, you may need to re-evaluate the questions you ask your customers.
Here are some of the best VoC questions to get effective survey results:
Voice of customer issues
What characteristics do you look for in a companyproduct?
What’s most important to you when choosing a company for [product or service]?
What comes to mind when you think of [companyproduct]?
How can you improve your customer experience?
Name a competitor whose products or services you prefer to ours and explain why you chose them.
Would you recommend [companyproduct] and why?
In the past 12 months, from which company did you purchase the most [product]?
Let’s take a look at these.