It’s important to understand that we still need to track the delivery of initiatives. Without them, we won’t be able to achieve our OKRs. But initiatives are just table stakes, and if the numbers don’t improve, they must change.
It is not enough to come up with an initiative. We must succeed in executing it.
No one takes initiatives as a hobby. Behind every initiative is the desire to improve one or more metrics. So instead of tracking the delivery of a project, we should measure the metrics that inspired it in the first place.
Migrating from Activity to Value-Based OKRs
When teams start with Value-based OKRs, they often get stuck listing activities as Key Results. To turn these activities into Values, think about the consequences of successfully completing this task. What is the desired outcome?
Some teams find this simple tool useful for determining desired outcomes, especially when tackling Value-Based OKRs for the first time:
If we succeed in implementing this initiative, we will
Key Result #1
Key Result #2
Key Result #3
example:
If we are successful in our new campaign ivory coast mobile database we will
Increased NPS from 29% to 31%
Reduced customer churn rate from 3.2% to 2.7%
You can also create an OKR to measure whether or not you will successfully deliver on your high priority initiatives:
Goal: Successfully migrate the platform.
Key Results:
Reduce infrastructure costs from X to Y.
Maintain 99.99% availability during migration.
Maintain revenue of $X.
How ambitious should your OKRs be?
The ambitious goal is so important that Google mentions.