Measuring Digital PR Success
There’s no escaping the effectiveness of digital PR as a link building strategy, but how should you measure the success of your campaigns to truly demonstrate impact and justify further investment?
You need to report the links
your campaign has earned, and you’ll be able to get the finland mobile database reach of your links using the Backlink Analysis tool. Enter the URL of your campaign assuming you’ve already published a piece of content or the page being promoted, then head to the Backlinks tab to see all the pages that are linking to it.
Get Links
Note down the AS Authority Score of the links you’ve acquired. You can also use the Semrush Brand Monitoring tool to help you get new coverage, including unlinked work.
Referral Traffic and Sales
This may sound simple, but if you don’t analyze the referral traffic and related sales your link coverage sends to your campaign assets, you may be missing out on opportunities to demonstrate the wider impact your efforts have. You can measure and report on this through Google Analytics.
Analyze other metrics
Of course, there are many more metrics you can track to demonstrate the effectiveness of your digital PR
campaigns, but earned links, reach, and referral traffic are probably the easiest to demonstrate.
In addition, please consider reporting:
Gain the impact of links on organic visibility use organic research tools to see how your site’s visibility changes over time and perform analysis for campaign launches.
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