Attract new customers and re-attract old ones

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Engaging with first-time buyers is an important part of creating a great customer experience and ensuring they return to your brand. A welcome email workflow is an easy way to establish that first engaging contact after a customer has signed up for your service.


Screenshot taken from shiny.org email

The goal is to bring the customer closer to what your brand has to offer. Start by welcoming them by name, thanking them for their business, and then show them more. Direct them to your social lebanon email list media posts, inform them of news and offers, and above all, show them why you are different and better than your competitors. Remember to imprint your brand’s personality and style on every aspect of your messaging.

Automation workflows can really help re-engage with customers who haven’t interacted with your business in a while and win back inactive subscribers . But it’s important to strike a balance when reaching out to customers. People have busy lives and no one likes to be bothered, but it’s reasonable to set a certain period of inactivity time and have this trigger a message being sent to their email address. The standard seems to be around a couple of months.

It's a good idea to offer some sort of reward when you contact customers. A discount, a special offer, or shiny new products. A friendly, encouraging message that shows you value the customer and that you've lost their clientele is also a winner.

Some customers, of course, choose to unsubscribe from your email list – it can be worth encouraging them to come back without being pushy. Often, businesses take the approach of sending emails to re-establish engagement with customers who have unsubscribed, starting over with them and engaging them as if starting the customer lifecycle all over again.