The two-page rule

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A short video script for marketing is always more effective, and yours should be no longer than two pages. On average, each written page represents one minute of recorded video, and videos und lebanon mobile database er two minutes are more likely to be viewed compared to a long video.

There may be exceptions to the rule, but that's why you should know your audience well before venturing into making longer videos.



5. Technical script
Once you have your script written, create a technical script to detail all the specifications such as zooms, lighting, camera movements and shot changes, background music and sounds , as well as the length of each shot and scene. The technical script is made in table form for easy reading.



6. Include a Storyboard
The technical script must include a storyboard to show the development of the video in a graphic way. It is a kind of comic strip that makes it easier to visualize the result of the video . It can be done with drawings or photographs and, even when these are imperfect, they help direct the shots, define the distribution of characters and objects in the scene, as well as the position of the cameras.

It's a visual guide of what you hope to show the viewer and it's also the best support when it comes time to edit the videos.



7. Put it to the test
Show the script to someone else so they can read it and give you feedback. If possible, seek the help of a person who fits the profile of the video's target audience to find out if it is understandable, credible and has the expected impact.

It's especially important to do a rehearsal in front of the camera when there are actors in the video, as this will help you to know which parts are well understood and which need improvement. At this point you can find out if the dialogues are effective, as sometimes they can work in written form but become less natural when read aloud.



Videos have become content that has a great impact on the audience, and you should enhance this resource to improve your brand image and keep it updated. Although there are no magic formulas, these steps can be a guide to learn how to write an effective script and start telling stories. As you put them into practice, you will be able to create and develop your own style to distinguish yourself from the rest. Over time, you will be able to find the format that best suits your brand and your audience so that you can give a new boost to your Content Marketing strategy.