Need help choosing your domain name?

[shaownhasan]

The domain name must immediately convey the meaning of the company's activity but also be recognizable by the name of the brand itself, be easily memorable but not be excessively long.

Sounds easy? Not at all!

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Choosing a second-level domain is one of the chinese overseas europe data most delicate steps and can take weeks of planning.

The ideal, in my opinion, would be to generate a combination of the type:

brand name + location (if you want to focus on a relevant business name and a specific territory)
brand name + keyword (if you want to focus on an activity associated with a specific business segment)
location + keyword (if you want to focus not on an authoritative brand but on organic searches linked to a sector and a territory)
In general, if you are focusing a lot on your brand identity (for example, if you operate across multiple sectors or if you have a reputation that already makes you recognizable), it is a good idea to include the name of your company in the domain. If, on the other hand, it is a new or temporary business, you could focus on search keys and locations to directly indicate the business you are addressing.

The location factor can be a double-edged sword if you decide to expand or concentrate in a certain territory: for example, a travel agency that operates only in Catania might not be interested in domains such as “turismosicilia”, “viaggisicilia” because they would be too generic and off-target.