You will then be given the option to select

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If you're an advertiser looking to invest in Instagram promotion but don't want to learn the intricacies of Ads Manager , boosting might be right for you. Think of boosting as a simplified tool that allows you to easily promote content on Instagram . The process starts by selecting one of your posts from your library and tapping the "Boost post" button. You'll then be guided through each step. If you've done similar boosts on Facebook, you can decide whether or not to use a Facebook page. You then selec iceland mobile database t your objective, which is the action you want people to take, and Instagram will optimize performance accordingly. For lead generation, we recommend selecting "Visit your website" and having a contact form ready there. Alternatively, you can promote incoming messages via Instagram DM.

an audience. You will have two options: "Recommended Audience" and the option to create your own audience. Your recommended audience will consist of Instagram followers and other people that Meta thinks are similar. The option to create your own audience will allow you to select specific locations, interests, and some demographics , such as age and gender.

The first option will likely get you a better response, while the second option will allow you to build a larger audience and refine their interests. By selecting particularly engaging Instagram posts and boosting them, you will be able to get more and more targeted views of your content.

Ads Manager
Advantages

Highly customizable
Best results in the long term
Disadvantages

Can be challenging to learn
To fully leverage the potential of Instagram lead generation , it’s essential to use Ads Manager and create a campaign optimized for lead generation. Setting up a Meta ad account can be complex and time-consuming, so it deserves its own article. However, we’ll assume you already have an ad account and linked Instagram. If not, you should do that first. In Ads Manager, all of Meta’s components work as a unified family, allowing for seamless advertising across both Facebook and Instagram . Meta generally doesn’t recommend creating separate campaigns for Facebook and Instagram, as it’s inefficient and you’re likely to get better results by keeping them together. So for the purposes of this explanation, we’ll keep things consistent unless otherwise noted. When using Meta Ads for lead generation, it’s important to set your campaign objective correctly: select “Leads” from the menu of options.

Meta will then offer you a "tailored" lead generation campaign option that uses automation to generate the necessary leads. We'll use this path as our example because the tailor-made option is pretty much the same, but with more options. There are three main lead generation methods within this campaign type:

Instant forms
Chats (Messenger and Instagram)
Calls
Instant forms
Instant Form allows advertisers to create a contact form and have prospects fill it out right within Instagram, without ever leaving the platform. The first step is to create a lead generation form using Meta’s Instant Form Builder. You can choose a template or create your own.

First, create the questions you want to ask your potential customers. These can be multiple-choice or write-in questions.

Once you've outlined your questions, select the pre-populated questions you want to ask your leads. These will be automatically filled in by Meta based on the user's profile information and consist of questions such as name, email, location, etc. Once you've selected your questions, complete the form and attach it to your creative in Ads Manager. When someone clicks on your ad, the form will open and allow them to fill it out.