1. Strict legislative restrictions.
Advertising of medical services is regulated by laws of many countries, which affects the content and methods of promotion. For example, in Russia, this is Federal Law No. 38 "On Advertising", which prohibits indicating guaranteed treatment results.
2. High level of competition.
especially in large cities. To promote a clinic's website, you need to not only get to the top, but also maintain your position among dozens of similar offers.
3. Audience sensitivity.
Health topics require maximum brazil phone number list credibility. Errors in content or suspicions of dishonesty can reduce trust in the site.
4. Changes in search engine algorithms.
Google and Yandex regularly update their ranking algorithms. In recent years, special attention has been paid to EAT (expertise, authority, reliability) - this is critical for medical sites.
medical sites
Practical Strategies: How to Effectively Promote a Medical Website?
Step 1. Website audit and competitive analysis
Before starting promotion, it is necessary to conduct a deep analysis of the current state of the site and study the competitors.
What does a website audit include?
Technical audit:
The medical market is saturated
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