What is the difference between contextual advertising and targeted advertising

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contextual and targeted advertising
Digital advertising today is the most important tool for attracting customers and increasing sales. Some of the most popular types of advertising are contextual and targeted advertising. Despite the similarity of these formats, there are important differences between them that affect the choice of strategy for a business. In this article, we will take a detailed look at the difference between contextual advertising and targeted advertising, what metrics should be taken into account france phone number list when using them, and what practical strategies can be applied for maximum efficiency.
You will learn how to determine which form of advertising is right for your goals, how to set up campaigns correctly, and how to avoid common mistakes. This information will be useful for both business owners and marketers.
contextual and targeted advertising
Situation analysis: contextual and targeted advertising
To begin with, it is important to understand the main differences between contextual and targeted advertising. Both types of advertising have similar goals, but are implemented using different methods.
Important indicators of contextual and targeted advertising
Contextual advertising:
Shown in search engines or on websites depending on the user's query. Advertisements become visible when a person is actively searching for information related to a product or service.
Platform: Google Ads, Yandex.Direct.
Pay per click (CPC). You pay only for clicks to the site.
Targeted advertising:
Shown based on the user's interests, online behavior, demographic characteristics. This is a more personalized approach.
Platform: Facebook Ads, Instagram Ads, VKontakte.
Pay per impression or click. The system uses algorithms to analyze data about users and their behavior.