What is a content benchmark and what do you need for this express process?

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Benchmarking in general, and content benchmarking in particular, is nothing more than a process of researching your digital competence.

The result is a document that includes crucial information about your content strategy, keywords, and organic traffic.

To document the process, all you need is a Google spreadsheet, which you can then filter by search volume, traffic percentage, or any other dimension that's relevant to you.

As for tools, when it comes to analyzing your competition, there are many possibilities, but SEMrush gives you access to comprehensive information about your competitors in just a few minutes.

Without a doubt, an unbeatable option for an express content benchmark.

Identify your competitors
First things first.

You need to know who your digital competition is.

Who competes for what you compete for and who has to leave the ranking so you can enter.

Start at the Domain Overview Report .


Content Benchmark - Semrush Domain Overview Report
Enter your domain name.

Below your top organic keywords, a list of your top organic competitors will appear.

SEMrush establishes a level of competition based on the number of keywords each domain has and the number of keywords you have in common.

The list probably contains domains that are not companies in your sector, but rather media outlets, industry organizations, etc.

It is up to you whether you want to include these types of websites in your content benchmark or not.

Keep in mind that, although they are not strictly considered competition, they do rank for your keywords, so you will probably need to take them into account for your digital strategy.

Actions
1- Depending on the size of your sector, choose between 3 and 10 competitors.

2- Copy their names into the first tab of your spreadsheet.

All the actions that follow will be based on the competitors you have just chosen for your benchmark.

Analyze your competitors' keywords
Increasing organic traffic through content marketing and SEO is one of the main goals of every marketer.

In fact, for 61% , it is the number one priority of their inbound marketing efforts.

That's why few pieces of data are as juicy as your competitors' top keywords and landing pages.

It's like you're chatting one-on-one with the marketing manager of that company that keeps you u email list of australia p at night or, worse, from losing visibility in the rankings.

Imagine if you could ask them outright what keywords they focus on in their acquisition strategy or what type of content they produce to rank for those queries.

So less imagining and more analyzing.

In the SEMrush keyword report you will find valuable information about your competitors' organic traffic.

Assuming Google was your competitor and you wanted to research which keywords they get the most traffic for, this is what you would see.