Important changes to Google Ads extensions

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Last year, Google announced several changes to ad extensions - all of which are pretty good, but can be a little confusing for new advertisers - so we'll break it all down for you in this post.
Perhaps the most significant change in these changes to Google Ads was the renaming of extensions to "assets." Over the next few weeks, the ad creation process changed. It's now possible to create and preview legacy extensions directly in the ad creation window, as opposed to the previous model where extensions were separate.

Over the next few weeks, a new report on the performance of individual assets was made available within the new report. This update gives users greater control and transparency over the performance of PPC ads .

What's changed with Google Ads assets and extensions?
Let's now dive into the individual changes.

Change #1: Ad extensions are now called assets
This part of the update is pretty straightforward. Goog egypt mobile database le ad extensions are now called assets. Nothing about the assets themselves has changed, just the name. So you can still create:

Callout extension assets
structured snippets extension assets
image expansion assets
call extension assets
form extension
and others.

But while all legacy extensions are now called assets, not all current assets are former extensions. Assets also include headlines and descriptions for Responsive Search Ads (RSA) , as well as images, logos, and videos for Performance Max campaigns.

Change #2: You can create assets more easily
Change #2 brings a significant simplification to the ad creation process on Google. While Google often labels its updates as an “easier way” to do X, Y, or Z, this time it seems like it’s a genuine improvement to the ad creation process .

In previous versions, integrating extensions into campaign settings was a separate step separate from the ad creation process itself. Users would navigate through the steps of (1) Bidding, (2) Campaign Settings, (3) Keywords & Ads, (4) Extensions, and finally (5) Budget. The new ad creation process now provides a much simpler and more logical layout.

In the new ad creation process, users will be presented with the following steps: (1) Bidding, (2) Campaign Settings, (3) Keywords, (4) Ads & Extensions, and finally (5) Budget. This change allows for easier integration of [legacy] extensions into the ad creation process itself, providing users with a more efficient and convenient experience for managing their ad campaigns.