You need to create ad import a Merchant Center store within Microsoft

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Ensure that you have the UET JavaScript tag on your website and make sure it is working properly.
This import feature will only import those Performance Max features that are compatible with Microsoft Advertising Smart Shopping Campaigns and Local Inventory Ads. Unsupported features will be skipped during import .
You can schedule the import on a daily, weekly, monthly or sweden mobile database immediate basis.
Audience Network
Along with Performance Max and Pinterest Imports, Microsoft is also promoting Audience Network, which helps e-commerce stores reach more customers.

Intent targeting is now available . You can extend your purchase funnel to customers who have shown intent or interest in your product. Audience Network allows you to reach these customers on websites, through their email, on news sites, and more through MSN, Outlook, Edge, and other publishing partners.

Setting up an Audience Network campaign is quick and easy. There’s no need to create any ads—all the information comes from your buying funnel. Audience targeting is automated, too.

Advanced purchase channel filtering is available :

Advertisers have multiple filters available for ID and category.
It is possible to implement multiple filters, which allows for a more detailed selection of products to be advertised.
Now you can enter multiple values ​​in two ways – either you can enter them on a new line, or you can separate the values ​​with a semicolon.
Certain items can be excluded from the catalog.
Excluding time frames for automated bidding
Using the Data Exclusion tool, you can send Microsoft Advertising information about specific dates, times, scope, and devices related to conversion tracking errors or outages so that erroneous conversion data can be excluded for optimizations.

Automated extensions
URL tracking allows advertisers to track the customer journey from ad discovery to conversion by adding additional tracking parameters in Microsoft Ads , and then use a third-party tracking tool or service to analyze the data. The parameters are then dynamically added to the URLs, and from that point on, all clicks on these extensions can be tracked.

Asset Library is now available globally
Microsoft's central shared library, a home page that shows all your assets in one place, is now available globally. You can access and store both your own assets and photos and videos from Shutterstock in the library.