How to Analyze Traffic Key Tools and Metrics

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Recommendations:
Customize your advertising to your target audience.
Control the ROI of your advertising campaigns.
Test creatives to improve performance.
traffic
To effectively manage traffic, you need to constantly analyze it. Use the following tools:
Google Analytics
This free tool provides detailed statistics on visitor behavior on your site.
Key metrics:
Number of unique users.
Average time on site.
Bounce rate.
Yandex.Metrica
Suitable for Russian-language netherlands phone number list sites and allows you to analyze traffic, segment your audience and set goals.
Possibilities:
Click map.
Conversion analysis.
Alternative tools
SEMrush: Good for competitor analysis.
Ahrefs: A great choice for researching organic traffic and link building.
Hotjar: Helps analyze user behavior through heatmaps.