: Link selection process

[fomayof928@mowline]

Now that we have a list of link ideas from Isleta and Sandia’s backlink profiles, it’s time to decide what good opportunities might be found for our B&B. That’s okay — just because something is in a competitor’s link profile doesn’t mean you want it!

See referenced pages
The first step is to drill down and get more detail about the links to the major resorts. Select the arrow to expand this section and view the same page the link is coming from.


In this example, both Sandia and Isleta have links to azerbaijan number data root domain marriott.com. Using the "expand" feature, we can see exactly which pages those links are on.

Identify follow or unfollow.
You can use the MozBar Chrome plugin to see if your competitor's links are unfollowed or followed. Since only followed links pass authority, you'll want to prioritize them, but unfollowed links can still be valuable in terms of driving traffic to your site and can be picked up by others who eventually link to your site with a follow link .

Select the MozBar icon from your browser and click the pencil icon. If you want to see followed links, select "Followed" and MozBar will highlight these links in green on the page. To find unfollowed links, click "No-Followed" and MozBar will highlight these links in pink on the page.