AEG Pinterest
AEG is now active on Facebook, Google+, Twitter, Instagram, Pinterest and Badoo. Their goal is to engage with their target groups on all these platforms in order to enter into dialogue with them. “Push viral messaging to our customer, peer-to-peer is getting competitions where the fans engage with their friends”. The future of AEG therefore lies in the peer-to-peer approach in which fans must ensure that the engagement of AEG with their friends is established. In addition, mobile is one of the major spearheads of AEG. We live with our smartphones, but hardly buy concert tickets with them anymore.
SpotifyWill Hope , Director Label Relations of Spotify is the last international speaker of the evening. Spotify was founded after illegal downloading of music increased and the traditional revenues for the music industry drastically cambodia telegram data decreased. Spotify is “where music meets social”. Their goal is to make all the music in the world available everywhere and at all times. Spotify has 15 million users worldwide who use the service an average of 100 minutes per day. Of the 15 million users, 4 million pay for the premium services of the service. This makes Spotify the fastest growing music service in the world. In addition to the premium models, they have a free model to make it easy to get started. People start using the service so that they eventually can no longer do without it and the goal of Spotify is of course to be able to get all these people to switch to the premium services.
Spotify quickly saw that music is a social thing.