3. Benefits of the Knowledge Graph for Brands

[nusaiba130]

There are many benefits to displaying brand information from the Knowledge Graph:

Credibility for users . Displaying additional information about a brand in search results increases its credibility and reputation among users.
Authority to the search engine . Displaying information from the Knowledge Graph means that the search engine recognizes the brand and can use the authority given to it when ranking search results for other queries.
Image creation . Additional text and graphic information is an element that builds online brand recognition. Since the data in the Knowledge Graph is collected from the Google+ page and the Wikipedia entry, the brand has a real impact on the way it is presented in search results.
Accessibility . Smaller brands also have a chance to appear in the Knowledge Graph, for example by optimizing and actively managing a Google+ page.
4. Visibility factors in the Knowledge Graph
The knowledge graph is generated algorithmically and not all israel telegram data factors that influence its appearance in search results for brand name queries are known.

However, there are activities that increase the likelihood of a Knowledge Graph appearing for a brand :

Establishing a Google+ page for a brand. The results of the analysis indicate a strong correlation between displaying additional information from the Knowledge Graph for a brand and having a verified Google+ page.
Verification of the brand's official website, linked to from its Google+ page.
The Google+ Page Name Verification Requirements:
– The Google+ Page must be approved by the brand it represents.
– The Google+ Page must link to the brand’s official website. The brand’s website must be linked to the Google+ Page using the Google+ badge or a code snippet.
– The Google+ Page must have a significant following.
Increase the reputation of your Google+ page by optimizing it, actively managing it and engaging users.
Using Schema.org markup to indicate your preferred brand logo on your website.