The risk of the fan page going dark is not the only danger. Many messages that appear in the timeline via 'tag and win' or 'like and win' are experienced as annoying by people. That is certainly not positive advertising. Twenty photos of a model BBQ or watch in my timeline and I click on 'Report as spam' or 'Hide messages from Brand X'. And so many with me. Even if you had a piece of brilliant content in store for us tomorrow: we no longer see it. The risk of limited reach is not on the radar of many marketers when starting these campaigns.
In addition, the EdgeRank algorithm amplifies this negative effect. If 20 of my korea telegram data friends hide your posts, that will not do wonders for your Affinity Score . Facebook calculates, among other things, by the behavior of my good friends whether a post will also be shown to me. Instead of viral distribution, you achieve a viral blockade.
Unfamiliar with Facebook apps
Facebook appsMany companies have not yet gone beyond the 'Bulletin Board' in Facebook marketing. The bulletin board is therefore the area that is first 'explored'. If you don't know any better, you launch a 'tag & win' or a 'like and win' action with a simple status update. Posting a photo with that action is a violation, declaring a winner in this way is also not allowed.
What is allowed is an app in which all this takes place and in which clear terms and conditions of action and a disclaimer are included. On the one hand, Facebook does not want to be held liable for your 'bulletin board promotion' and on the other hand, it does not want your personal message stream to be polluted.
Developing a Facebook app for a campaign seems expensive or people don't know exactly how it works. The fact is that for the above examples an app can be developed in Facebook in a week. In addition, you have the advantages: