The timeline shows predominantly positive messages and the messages with questions are answered very quickly. The metric “talk about this” has increased and the number of fan postings is increasing strongly. As a result, the metric “friends who talk about it” is also improved. So now we are entering the area where Facebook’s Open Graph is going to strengthen our message. Since this week, we can also say that PostNL has a strong bond with the fans.
With this engagement we are now entering the fourth phase, of social by design. The organization itself is now going to feed the conversation. The most important lessons here are
stay close to your product
provide an appealing image
respond quickly
regularly deliver small gifts for simple actions
make sure your Facebook ads land in a promotional environment.
Conclusions and advice
What are the innovations that led to the success of the Facebook page?
Staying close to the Facebook framework. In other words, the successful apps fit Facebook and lebanon telegram data make optimal use of the Open Graph.
The postings and conversation are really focused on the target audience. The target audience is also carefully defined.
The organization works and thinks like an editorial team, like a magazine
There is a sophisticated Facebook advertising program, based on my prediction model
In addition, it is very important that the commerce in the website and the Facebook environment are well adapted to each other in order to make optimal use of the effect of the Open Graph.
More fans = more sales?
A large fan base provides the opportunity for more revenue. The question still remains why you would actually want fans on Facebook and what they contribute to your revenue. In the meantime, a few studies have been done that show that recommendations from fans can really contribute to increasing revenue. A study that I often use is from Forrester and is called the Facebook Factor. See a number of conclusions from that study below.