What are the main features of a PIM?
PIM typically offers a consistent range of features to centralize and optimize catalog management.
Centralization of product data : Product information is grouped in one place (the PIM), making it easier to manage and update.
Variant management : It is possible to easily create and manage variants for each product, with specific attributes (the same product is then available in several colors for example).
Product information enrichment : Each product can be enhanced with rich content (videos, images, brochures) to improve user engagement and enhance promotion. Brochures can be versioned. Etc.
Completeness monitoring : It is possible to monitor the level of completeness of the catalog qatar telegram data using indicators. Missing data is then quickly identified, before any publication that would be deceptive. (We do not offer a product that is not in stock, nor a product without a description ...)
Customized catalogs : Specific catalogs tailored to different sites, markets or customers can be offered, allowing for increased segmentation of the offer.
Price management : Pricing policy can be adjusted relative to a base price, customized for different customer groups, corrected for each variant, and adapted according to currencies or countries.
Integration : The catalog, in its restitution, can be integrated within the DXP, mixed with editorial content, targeted with promotions, that is to say put at the service of an effective digital experience for the prospect. It is also possible to create landing pages for campaigns, or to recommend related content or products during navigation.