Enter: Sprout Social, the all-in-one social media management platform.

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While earned media value can be a useful measure for evaluating the success of your social media efforts, it’s important to keep in mind common challenges around earned media value formulas.

Here are a few key things to watch out for around how earned media value is calculated:

Common calculation inconsistencies: The challenge with EMV student data calculations is that there is no standard way to assign a monetary value to social media engagements. Some methods rely on advertising equivalents, like cost-per-click (CPC) or cost-per-engagement (CPE), while others use arbitrary multipliers based on perceived value. Not to mention, the calculation of earned media value can vary significantly between different social media platforms and partners. This can lead to inconsistencies and make it difficult to compare results across platforms.
Lack of transparency: Be wary of partners who are vague about their approach to calculating EMV. Some may claim their calculations are based on a “proprietary algorithm” or a “trade secret.” This lack of transparency makes it difficult to determine the accuracy and reliability of their results.
Misaligned KPIs: Ensure the EMV calculation aligns with your specific goals. Misalignment can lead to skewed earned media value figures and make it challenging to accurately measure the success of a campaign. It’s crucial for companies to carefully choose and align their KPIs with their EMV calculations to get a more accurate understanding of their campaign’s effectiveness.
Over-reliance on EMV: Don’t fall into the trap of relying solely on earned media value. In today’s sophisticated marketing landscape, we have access to far more granular data and attribution models that can paint a bigger picture on ROI than this one calculation.
Looking for the best way to capture your social media data across various social platforms accurately for calculating your social ROI and overall EMV?


Under Sprout Social’s Premium Analytics, Sprout seamlessly integrates reporting across various social media platforms for you. This integration ensures that you have a comprehensive view of your social media engagements for your various accounts across multiple social media networks. It enables you to analyze accurate data for seamless EMV calculations. Additionally, with Sprout Social’s reporting, you will find a repertoire of invaluable data tracking and visualization to present your social media ROI to stakeholders.