Bura Na Mano Discount Hai’ Campaign by Brand Factory

[mstakh.i.mom.i]

As part of its Holi marketing campaign, Brand Factory launched a huge discount offer. Under its ‘Bura Na Mano Discount Hai’ Holi campaign, it offered up to 70% discounts to attract more customers and generate more sales.

Holi Ke Mazelo by Parle
Parle also launched an interesting Holi marketing campaign to drive sales during the festival. However, their marketing campaign focused more on the need for water conservation, instead of the business aspect. Their ad showed how people can still enjoy Holi even without the extensive use of water. What makes this marketing campaign stand out? Well, it brought together two new zealand mobile number list segments of audiences; people who play Holi and those who are eco-conscious. Their Holi ad closes with a memorable tagline: ‘Iss Holi Paani Nahi, Khushiyon Ke Mazelo.’ This translates to ‘celebrate this Holi with happiness and not water.’

Holi Hair Don’t Care Campaign by Dove
Dove is most popularly known for its extensive range of shampoos. With its ‘Holi Hair Don’t Care’ campaign, it encourages people to play Holi without worrying about their hair getting damaged because of colour. Not only did Dove effortlessly market their products with this campaign, it also leveraged user-generated content (UGC). Dove asked its customers to share their Holi pictures with the hashtag, #holihairdontcare across different social media platforms.