Buy One, Get One (BOGO) Offers

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To effectively implement this strategy, businesses have to Identify their target audience and distribute samples where they most likely shop. Offering free samples for a limited period will create a sense of urgency and this will prompt quicker purchase by customers.


A good BOGO offer can undeniably increase sales. According to The Hustle, it’s a favourite sales promotion idea for 66% of customers and at least 93% have availed of a BOGO offer. This promotion incentivises immediate purchases and enhances customer satisfaction. It encourages customers to buy more than initially intended, increasing the overall transaction rate. BOGO offer is ideal for selling excess inventory while maintaining a positive customer experience.

The authentic Indian brand, Organic India, wrote a success story with its Tulsi tea BOGO south korea phone number list offer. Along with the help of various other marketing strategies, the brand as a whole became the 9th specialty tea brand in the natural channel.

To implement this strategy effectively, bundle complementary products and enhance the perceived value of the offer. Aligning BOGO promotions with holidays or seasons will boost their impact.

Free Shipping
The significance of free shipping cannot be overstated on online sites. 48% of online shoppers abandon their carts due to high shipping costs. So, free shipping is a powerful incentive to reduce cart abandonment rates. It can be tied to loyalty programmes, encouraging repeat business.

Jigsaw Health offers free shipping as a strategy to help the brand with its packaging and delivery costs. Customers who purchase over USD 89 in the US get access to the free shipping benefit. This strategy has helped the brand in reducing costs. It helps them cover the base shipping cost and eliminate the compounding cost of shipping individual products.